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What bid adjustment I can make beside Device?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I already know that I can modify Adgroup biddings based on Devices. What else criterions I can base on?

 

If possible, can you point it out how to make these adjustment by Adwords API?

 

Thanks,

Marked as Best Answer.
Solution
Accepted by topic author jialin z
October 2016

What bid adjustment I can make beside Device?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

There are several bid adjustments you can make, such as location or scheduling (hour of the day). I'm not sure how to make these adjustments in the API, but you could also use automated rules.

 

https://support.google.com/adwords/answer/2732132?hl=en

 

What bid adjustment I can make beside Device?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

Besides Device bid adjustments, Geographic bid adjustments are likely the most useful and frequently used. For a report by Geography, go to the Dimensions tab and select "View: Geographic".