What bid adjustment I can make beside Device?[ Edited ]
October 2016 - last edited October 2016
I already know that I can modify Adgroup biddings based on Devices. What else criterions I can base on?
If possible, can you point it out how to make these adjustment by Adwords API?
What bid adjustment I can make beside Device?
There are several bid adjustments you can make, such as location or scheduling (hour of the day). I'm not sure how to make these adjustments in the API, but you could also use automated rules.