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What additional tools you use to manage Adwords account?

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# 1
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Hi Everyone,

 

How many of external tools you use to work with Adwords like reporting, optimization, etc. Which ones are good and why? Please suggest some tools which are really helpful in improving adwords campaigns performance.

 

Regards

Sandeep Kumar

2 Expert replyverified_user

Re: What additional tools you use to manage Adwords account?

[ Edited ]
Rising Star
# 2
Rising Star

Hello, Sandeep.
Hope you are doing great.

It depends from your goals. To improve adwords campaign performace you will need Google Aalytics. I would suggest to implement it using Google Tag Manager.
https://support.google.com/analytics/answer/6163791?hl=en

Cheers, Alexey
UAWC Agency
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Re: What additional tools you use to manage Adwords account?

Top Contributor
# 3
Top Contributor
Hi Sandeep,

Google AdWords has already different Internal Tools to optimize the campaign. But It depends on what is your goal. It offers different types of bidding tool and for reporting and data segmentation, It has Segment and dimension.
In Addition of this, you can get the Search Term Reports. That you can use for campaign optimization.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: What additional tools you use to manage Adwords account?

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# 4
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Hi Rakesh, Thanks for writing. I think my question isn't understand enough to get the replies I want. I'm aware about AdWords internal tools like reporting, auction insights, IS rank etc. All I want to know the third party tools which are great to support AdWords account optimization with addition of AdWords itself. I hope it make some sense now. Regards

Re: What additional tools you use to manage Adwords account?

[ Edited ]
Rising Star
# 5
Rising Star

Sandeep, I have been testing different tools mostly in reporting and bidding purposes but I would not share them for such reasons:
1) I feel that this is not the right place to promote any external tools. Some of thems cost a lot however usually it was not worth using them.
2) In most of the cases internal Google Tools will cover all your needs.

If you want to take one step forward consider becoming more familiar with adwords scripts which are really powerful letting your automize lot's of repeatable tasks including bidding, reporting and much more Smiley Happy

Cheers, Alexey
UAWC Agency
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Re: What additional tools you use to manage Adwords account?

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# 6
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Hi Alexey, I think the purpose of this community is sharing information and helping each other. What the benefit of grouping in community if we are restrained by such thoughts or rules? No offense!! Regards

Re: What additional tools you use to manage Adwords account?

[ Edited ]
Rising Star
# 7
Rising Star

Sandeep, that's exactly what I am trying to do. I've spent tons of time testing different external tools without significant benefit compared to adwords internal tools so I am trying to save yours.

I've realized that noone except google has such significant amount of data which can be used for decision making. Also I've realized that behind some external tools stand simple scripts and what is funny not the best ones. The only tool which I have been using on a constant basis was reporting tool however I don't use it anymore because I've just stoped doing reporting realizing that it's waste of my time. And most of the clients are ok with it if they are satisfied with results. You can cover allmost all your needs creating custom scripts.

Cheers, Alexey
UAWC Agency
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Re: What additional tools you use to manage Adwords account?

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# 8
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Really appreciate your through feedback. I'm just curious if I can get with a tool who can track my optimization activities and keeps record of changes made in account and notify about the reaction of those changes automatically in mail.

Re: What additional tools you use to manage Adwords account?

Rising Star
# 9
Rising Star
I haven't heart of such tool but I think it can be really helpfull.
I think you think about algorithm and create custom script for this purpose. Please update me about your progress - maybe I can help you with it.
Cheers, Alexey
UAWC Agency
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Re: What additional tools you use to manage Adwords account?

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# 10
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It sounds great. I'm on it.