4.2K members online now
4.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Weird Search Queries

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I've just been doing a search query for a client and keep finding &amp as part of the search query. (These particular search queries are often very long too). What does the &amp mean? Thanks

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Eric Gehler (Badged Google Partner)
December 2015

Re: Weird Search Queries

Rising Star
# 2
Rising Star

Hey Leadgenerators, how are things?


The term "&amp" is the same as the symbol "&". So if you have something in your report that looks like "Blue &amp Yellow", the user query was "Blue & Yellow".


The symbol "&" is often user on HTML markup and specially on URLs, but there's a problem in that: That symbol is known for creating Entities, which are symbols like "©". That symbol can be created by using "&copy" on the HTML, so you can imagine what can happen when we use  "&" on the URLs. If you happen to have a URL like this:, the URL will break because "&copy" will be converted to ©.


For that, "&" is often converted to "&amp" for things not to break, depending on the program/software/browser/etc being used.


Hope this helps.

Leandro Martinez | Basta1Click