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Website address appearing twice on Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

My ad, when displayed on top, rather than side, displays my website address without the www. on the main Title line, along with the full http:// address underneath.

 

I cannot see anywhere on the Ad why this would be, any ideas?

 

Help appreciated!

 

Thanks

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author bonjourne
September 2015

Re: Website address appearing twice on Adwords

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Bonjourne,

This is something Google sometimes does for the top placements. It isn't something that the advertiser has control over. The idea is that the domain is often a decision making factor for searchers, so they decided to emphasize it. You can find more info, here: http://adwords.blogspot.com/2011/05/showing-display-url-domain-in-headline.html

Hope this helps!
Marked as Best Answer.
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Accepted by topic author bonjourne
September 2015

Re: Website address appearing twice on Adwords

[ Edited ]
Rising Star
# 3
Rising Star

Hi bonjourne,

 

Welcome to AdWords Community!

 

Top ads have a different layout as compared to ones on the right side. Sometimes Google shows the domain name in the headline of the ad. As per this article on the AdWords Blog, domain name is sometimes shown along with the headline to prominently display the brand. Unfortunately, we do not have any control over this feature. Similar discussion in this thread on our community.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Website address appearing twice on Adwords

Top Contributor
# 4
Top Contributor

Hi Bonjourne,

 

You can attempt to control your extended headlines a bit more (or at least present Google with additional options for formatting your ads) by using punctuation in your ad copy.

 

Great writeup here:  https://www.en.adwords-community.com/t5/User-Articles/Extended-Ad-Headlines-The-Fluctuation-of-Punct...

 

Even with punctuation use, the display URL can be added to your ad headlines. Like many features we use with text ads, it's at Google's discretion as to which format to present your ad and may change with each auction.

 

-Tommy

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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