AdWords
2.5K members online now
2.5K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

We seem to be getting clicks but no conversions Help!

N/A
# 1
N/A

We seem to be getting clicks but no conversions - we have changed the landing page and still no change the clicks are there daily budget being spent but nothing - Boss frustrated now

http://www.communitycapitalinbusiness.com/staffleaving2/

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author
September 2015

Re: We seem to be getting clicks but no conversions Help!

Top Contributor
# 2
Top Contributor
Hi there.
First of all, think of AdWords as an advertisement in a magazine for a coffee shop. You can get people to come to your shop, but if you've nothing inside, or you only sell clothes, nobody is going to buy anything. Think of AdWords as getting your customer into the shop. Getting them to buy is up to you. There's a million (literally) articles online about conversion rate optimization. Google can't do all the work for you Smiley Happy If it could, it wouldn't be offering it's product to the public!

Finally, in relation to your specific page, don't shoot the messenger here, but I've seen pages/sites like yours get banned for less for violating the AdWords information harvesting policy: https://support.google.com/adwordspolicy/answer/190438?hl=en

If I were you, I'd read that very carefully and rethink the way you ask for information on your site. You have no SSL and you have no privacy policy. Not only is that against the AdWords TOS, it's also one of the many reasons your visitors are not converting.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author
September 2015

Re: We seem to be getting clicks but no conversions Help!

Top Contributor
# 2
Top Contributor
Hi there.
First of all, think of AdWords as an advertisement in a magazine for a coffee shop. You can get people to come to your shop, but if you've nothing inside, or you only sell clothes, nobody is going to buy anything. Think of AdWords as getting your customer into the shop. Getting them to buy is up to you. There's a million (literally) articles online about conversion rate optimization. Google can't do all the work for you Smiley Happy If it could, it wouldn't be offering it's product to the public!

Finally, in relation to your specific page, don't shoot the messenger here, but I've seen pages/sites like yours get banned for less for violating the AdWords information harvesting policy: https://support.google.com/adwordspolicy/answer/190438?hl=en

If I were you, I'd read that very carefully and rethink the way you ask for information on your site. You have no SSL and you have no privacy policy. Not only is that against the AdWords TOS, it's also one of the many reasons your visitors are not converting.

Re: We seem to be getting clicks but no conversions Help!

N/A
# 3
N/A
http://www.communitycapitalinbusiness.com/staffleaving2/ sorry previous landing page was incorrect this is the current one I don't believe that we are harvesting the web site is all about education etc - The Pirvacy policy is stated - I am beginning to loose the will here - is anything right?!

Re: We seem to be getting clicks but no conversions Help!

Top Contributor
# 4
Top Contributor
Hi,
there's not much difference (none that I can see) and there certainly is no privacy policy. Simply saying "Your privacy is Safe" does not a privacy policy make.

I'd have a good read of this:
http://goo.gl/9dvnkZ

Also, take a look at the policy center: https://support.google.com/adwordspolicy/answer/1316548?hl=en

Now, I know this doesn't address directly your original question, but I believe it's far more important than your original question. If you're banned, you can't improve your conversion rate.

Once you comply, there's (literally) millions of articles online about improving conversion rates. As I mentioned, AdWords gets your visitors in the door but it's your job to sell. Here's a good starting point: https://support.google.com/adwords/answer/2404198?hl=en

Hope that helps.

Re: We seem to be getting clicks but no conversions Help!

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
How many clicks a day are we talking about? are you getting hundreds of clicks and zero conversions?