Want to start with doubleclick...Help me!
We are running campaigns in adwords for our product for more than a year. Our campaigns are simply search only ads, display banners only ads and display text only ads. We are running these campaigns purely to generate leads on daily basis and it is giving fair nos. We wanted to expand our reach and increase our lead numbers of about 25% of what we are getting right now so, please anyone tell me how this doubleclick for advertisers would help us apart from normal Google adwords campaigns in terms of search and display banner ads. Is it necessary to cover doubleclick also apart from adwords?