Want to get some advice on a mobile app campaign.[ Edited ]
June 2014 - last edited June 2014
We are launching a new app in the app store for helping people making complains more easily.
As the app is now available in the AppStore, we are currently launching a marketing campaign to promote the app.
All we want now is to attract about hundreds of downloads in about a month time to test our first version product.
Could I get any general advice on our Adword campaign please?
Thank you very much.
Re: Want to get some advice on a mobile app campaign.
Hi Postavox a,
I would check out this article for great resources to:
- Promote apps by advertising within other apps
- Drive downloads with app promotion ads
- Track download performance and set automatic bidding
You also may want to consider adding a remarketing tag to your mobile app so you can remarket ads to users who have seen your app, but not dowloaded it. Read more about implementing remarketing for apps here (scroll to bottom).