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Video campaigns optimisation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey,

I have a video campaign & I want to optimize the results.

My goal is to get as many full views as possible, so I am trying to refine my target audience.

Is there a way to see which demographic groups viewed the video till the end?

 

Thanks Smiley Happy

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Dafna B
September 2015

Re: Video campaigns optimisation

Community Manager
# 4
Community Manager

Hi Dafna B,

 

I see. If you can make your targeting groups tightly targeted (i.e. don't put a bunch of targeting segments in one group), then you can see for each one how far along the viewer got in the video. See below screenshot (far right side):

Screen Shot 2013-07-09 at 7.48.03 AM.png

 

Hope that helps!

View solution in original post

Re: Video campaigns optimisation

Community Manager
# 2
Community Manager
Hi Dafna B,

You might want to check out YouTube Analytics to get greater demographic and engagement-related insight: http://www.youtube.com/yt/advertise/youtube-analytics.html

Re: Video campaigns optimisation

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Coco,
Unfortunately this isn't what I was looking for. I have an video ad, and I want to optimize it's performance but I can't seem to find a way to see which target group viewed the full length of the ad.
I guess next time I upload a video ad I will upload it in several campaigns that target different demographics cause that's the only way I find to do so.

Thanks again,
Dafna.
Marked as Best Answer.
Solution
Accepted by topic author Dafna B
September 2015

Re: Video campaigns optimisation

Community Manager
# 4
Community Manager

Hi Dafna B,

 

I see. If you can make your targeting groups tightly targeted (i.e. don't put a bunch of targeting segments in one group), then you can see for each one how far along the viewer got in the video. See below screenshot (far right side):

Screen Shot 2013-07-09 at 7.48.03 AM.png

 

Hope that helps!

Re: Video campaigns optimisation

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Exactly.
Thanks!

Re: Video campaigns optimisation

Community Manager
# 6
Community Manager
This 2013 thread has been closed to new replies.