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Very poor Conversion rate

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# 1
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Hello All,

 

I'm running Real estate Adwords account and today i got 164 clicks but 3 conversion only it's being from last 2 day i don't know where i'm lacking i never see this kind of poor result before,keywords average quality score is 7 but ad position is 5, please tell me what should i do to increase my conversion and ad rank.

Marked as Best Answer.
Solution
Accepted by topic author Majid Ali k
September 2015

Re: Very poor Conversion rate

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# 2
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Hope following approach will help you.

First improve your Ads position min 2 or 3 by improved ads Quality score and CPC.
Target long tail keywords (approx 4 words)
Improve your ads call to action to make your ads attractive and appealing.
Use enhance CPC to maintain your budget.

Thanks
Chandan Singh
Marked as Best Answer.
Solution
Accepted by topic author Majid Ali k
September 2015

Re: Very poor Conversion rate

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# 3
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Use the search terms report to find and add negative keywords that won't trigger un-useful search terms. This way you can have a more focused intent of the user when it clicks.

Read more about it here

 

https://support.google.com/adwords/answer/3207145?hl=en&rd=1

 

Also read this section

 

https://support.google.com/adwords/answer/2404198?hl=en&ref_topic=3122883

 

 

Re: Very poor Conversion rate

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# 4
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Thanks John,

My ad is quit relevance with my keywords i'm targeting 4 ads on 8 keywords and putting keywords in title and display url still quality score is low sows 5-6-7 not more the 7, that's why my ad rank is not well costing is growing.
what should i do for quality score.

Re: Very poor Conversion rate

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# 5
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Thanks Adrian B,

I'm using search term still problem is same.
i need 15% conversion out of clicks what should i do for that,