Very poor Conversion rate[ Edited ]
June 2013 - last edited June 2013
I'm running Real estate Adwords account and today i got 164 clicks but 3 conversion only it's being from last 2 day i don't know where i'm lacking i never see this kind of poor result before,keywords average quality score is 7 but ad position is 5, please tell me what should i do to increase my conversion and ad rank.
First improve your Ads position min 2 or 3 by improved ads Quality score and CPC.
Target long tail keywords (approx 4 words)
Improve your ads call to action to make your ads attractive and appealing.
Use enhance CPC to maintain your budget.
Use the search terms report to find and add negative keywords that won't trigger un-useful search terms. This way you can have a more focused intent of the user when it clicks.
Read more about it here
Also read this section
Re: Very poor Conversion rate
My ad is quit relevance with my keywords i'm targeting 4 ads on 8 keywords and putting keywords in title and display url still quality score is low sows 5-6-7 not more the 7, that's why my ad rank is not well costing is growing.
what should i do for quality score.