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Very low GDN impressions

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi,
 
One of my clients wants a Display campaign for several product categories. I've set it up and after 2 days I see an extremely small impression volume. With national targeting, I see only 800 impr./day, avg. pos. 1...  The client ran a campaign last year that had about 1 million impressions/day.
 
My current setup is 14 ad groups, 1-3 keywords /ad group (+ topics and audiences as bid only).
 
I'm wondering what I could improve to increase the number of impressions in my current campaign, or perhaps what am I doing wrong...
1 Expert replyverified_user

Re: Very low GDN impressions

Top Contributor
# 2
Top Contributor

Hi @Mihai S;

Try to expand the number of keywords to about 10-15 in each adgroup;

It sounds to me that the combination of 3 targeting methods you are using (KWs + topics + audiences) is too narrow. 

I would also consider removing audiences and focus on KWs and topics;

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Very low GDN impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
From what I understand, if my topics + audiences targeting methods are 'bid only', then they do not act as a constraint on the ad group targeting, only when they are set as 'target and bid'. Is this correct?

If so, then it's all left to adding more keywords? Because my bids are OK.

Re: Very low GDN impressions

Top Contributor
# 4
Top Contributor

Hmm.. Yep. You are correct;

I would also consider raising the bid

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Very low GDN impressions

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you!

--
Mihai Sosa

Re: Very low GDN impressions

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
Hi @Mihai

I would target topics, keywords, interests and placements to drive more impressions.

You don't need to increase bids if you add more targeting methods as well as building out campaigns for male and female to see which gender performs best.

Hope this helps