AdWords
1.6K members online now
1.6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Very few conversions any ideas why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our quality score is 10/10 for every keyword & CTR is in double figures but we still are not converting as much as we had hoped 1-3 conversion per week. When you click on our ads it takes you directly to the spceific product page. Not sure what else we can do, does anyone have any ideas, maybe I am missing something.

 

Many thanks

Keith

2 Expert replyverified_user

Re: Very few conversions any ideas why?

Top Contributor
# 2
Top Contributor

Hi Keith and welcome to the forum.  Although QS and CTR can be taken as indicators of Ad quality, they may be entirely divorced from the issue of conversions.  The best Ads in the world, matched to the best Keywords in the most well-structured Adwords Account will all be for nothing if the website (or the product) lets you down when visitors reach your website.

 

There really is an awful lot that can go wrong in the chain between a search, a click, a visit to the website and a conversion and we'd really have to see your website and know your landing page before we can make any informed contributions.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Very few conversions any ideas why?

Top Contributor
# 3
Top Contributor

Hi Keith,

 

Welcome to the Community Smiley Happy

 

Few things I would like to ask you before proceeding:-

 

What business are you into?

 

When did you actually start the campaigns on Adwords? Are you running it for quite sometime or started just recently?

 

What match type of keywords are you using?

 

How's the traffic to your campaigns? Is it really high or low?

 

Did you review the Search Terms Report ever for your current campaigns?

 

Pankaj

Re: Very few conversions any ideas why?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks for your virews Cobnut

Re: Very few conversions any ideas why?

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Pankaj1782

We supply electrical test equipment, campaign has been running for over a year, we are using phrase & mod broad & exact match types, we are receiving low impressions because of the niche we are in plus we have only 5-10 keywords per adgroup & 4 adgroups per campaign. The keywords are strongly targeted to each adgroup, search term is viewed each week.

 

We have changed the design of the page slightly by creating a more prominate buy button,

 

Thanks Keith

Re: Very few conversions any ideas why?

Top Contributor
# 6
Top Contributor

Hi Keith, there really is very little we can do for you remotely unless you share your website with us.  Problems with conversions - especially when other Adwords data looks good - are often related to the website itself.  If we give advice without seeing it, we're doing so only knowing half of the story which, at best, would be misleading.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Very few conversions any ideas why?

Top Contributor
# 7
Top Contributor

Hi Keith,

 

To follow Jon, I would put stress on what has been said time again and that is the website. Ultimately it's the website which has to be compelling enough to gain the online user's trust.

 

Trying different landing pages with different CTAs would also help you gain insights and see if that works or not.

 

Being in the niche market, there might be something which you are not providing to your users and your competitors does. Try to find out that slight edge which your competitors have above you and working in that direction to rectify that, might help you out in near future.

 

If you haven't tried Google Display Network, you might consider investing some money in that as well.

 

 

Best of Luck!

Pankaj