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Very Low Conversion rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Friends,

 

I getting only 11 Leads ( in the form of trial) out of 186 Clicks on my websites from adwords

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Very Low Conversion rate

Rising Star
# 2
Rising Star

Good morning - 

 

11 leads out of 186 clicks is a 5.91% conversion rate. Depending on your market, I would say that's not bad.

 

If you want to improve conversions, look at the search queries converting visitors used to find your ad--make sure those are in your campaign as actual keywords with good bids and ads.  Look at the search queries non-converting visitors used to find your site--what were they wanting that your landing page didn't give them?  Maybe you need to create a separate landing page that offers more information or something?

 

Good luck!


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Very Low Conversion rate

Rising Star
# 2
Rising Star

Good morning - 

 

11 leads out of 186 clicks is a 5.91% conversion rate. Depending on your market, I would say that's not bad.

 

If you want to improve conversions, look at the search queries converting visitors used to find your ad--make sure those are in your campaign as actual keywords with good bids and ads.  Look at the search queries non-converting visitors used to find your site--what were they wanting that your landing page didn't give them?  Maybe you need to create a separate landing page that offers more information or something?

 

Good luck!


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*