7K members online now
7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Very Low Conversion rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Friends,


I getting only 11 Leads ( in the form of trial) out of 186 Clicks on my websites from adwords

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Very Low Conversion rate

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning - 


11 leads out of 186 clicks is a 5.91% conversion rate. Depending on your market, I would say that's not bad.


If you want to improve conversions, look at the search queries converting visitors used to find your ad--make sure those are in your campaign as actual keywords with good bids and ads.  Look at the search queries non-converting visitors used to find your site--what were they wanting that your landing page didn't give them?  Maybe you need to create a separate landing page that offers more information or something?


Good luck!

Google AdWords Top Contributor