Very Low Conversion rate
Re: Very Low Conversion rate
Good morning -
11 leads out of 186 clicks is a 5.91% conversion rate. Depending on your market, I would say that's not bad.
If you want to improve conversions, look at the search queries converting visitors used to find your ad--make sure those are in your campaign as actual keywords with good bids and ads. Look at the search queries non-converting visitors used to find your site--what were they wanting that your landing page didn't give them? Maybe you need to create a separate landing page that offers more information or something?
Google AdWords Top Contributor