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Using the Bid simulator for display campaign menagment

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I inherited some campaign on the dispaly network and I not really expericed in this kind of campaign managment.

 

Before, I was often using the bid simulation tool to adjust my bids at adGroups level, however, now that I have these new Campaigns  I find that for all Ad Groups: "The bid simulator is not available because too few keywords use the ad group default bid. To use the ad group default bid for more keywords, leave the keyword maximum CPC bids blank." 

When I look at the keywords in the Ad group I cannot see any of them ...

Is this normal? Can the bid simulator be used with display campaigns?

1 Expert replyverified_user

Re: Using the Bid simulator for display campaign menagment

Top Contributor
# 2
Top Contributor
Hi
The bid simulator is available on the search network;
Read more:
https://support.google.com/adwords/answer/2470105?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Using the Bid simulator for display campaign menagment

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
The search network is separated from the display network isn't it? In this post I am referring to the Display Network. Is the bid simulator available also there?

Re: Using the Bid simulator for display campaign menagment

Top Contributor
# 4
Top Contributor

Quoting the link:
"The bid simulators collect and analyze data from ad auctions on Google and the Search Network from the last seven days, while considering information such as Quality Score, your competitors' bids, and keyword traffic. The tools use this information to estimate where your ad would've appeared and how frequently it would have received a click.

Remember, the bid simulators can provide insight into how your bids could've affected ad performance over the last seven days, but they don't attempt to predict future performance. For instance, you might have reason to believe that your ad performance will go up or down during a particular week, and you'll want to keep that in mind when choosing your bids for that time period."

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’