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Using general keyword for one ad-group and more specific keyword (including the general) for another

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I have the task of triggering specific ads for certain keywords like +shoe +sale +New +York while triggering more general ads for more general keywords like +sale +New +York (so that I capture terms I didnt think of). Are these Ad-groups in coflict because one keyword (the more specific one) includes the other. What add will be triggered for a specific search - will it always be the one belonging to the specific keyword / will it be random / ....

Thanks for all help in advance, Oliver

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2016

Re: Using general keyword for one ad-group and more specific keyword (including the general) for ano

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Oliver,

Adgroup level negative keywords is the key to stop conflicting. You can add shoe as broad negative in your adgroup which has keyword +sale +new +york.

Let us know if you have follow up question.

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2016

Re: Using general keyword for one ad-group and more specific keyword (including the general) for ano

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Oliver,

Adgroup level negative keywords is the key to stop conflicting. You can add shoe as broad negative in your adgroup which has keyword +sale +new +york.

Let us know if you have follow up question.

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Using general keyword for one ad-group and more specific keyword (including the general) for ano

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hello Neha, so that means there is negative impact on performance if I dont use the negative keywords and just let it play out ? I guess adwords would choose the more specific keyword like +shoe +sales +New +York if it matches the search term instead of the more general one automatically ? Its just a matter of work I have or do not have to do. Thanks, Oliver

Re: Using general keyword for one ad-group and more specific keyword (including the general) for ano

Top Contributor
# 4
Top Contributor
Hi Oliver,

Here is the article which explains how similar keywords match to search term.
https://support.google.com/adwords/answer/2756257?hl=en

Yes AdWords systerm chooses closely matched keyword when search query matches yet to avoid conflicts it is always advisable to have negative keyword. Also to maintain relevancy so that QS will improve over the period of time. You can run your campaign for a while and can check search term for both the keywords, and if you see conflict I would highly recommend adding negative keywords. I am negative keyword fan and prefers to add negative keywords to avoid conflict. I like to MAKE SURE always that search terms are matching correct keywords. and Users are seeing highly relevant ads that matches my users search term > keywords in my adgroup > adcopy.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’