Using Negative Keywords to exclude Locations
I have a campaign for a Music School that I have set the location targetting to be within 15KM of the school location. As the Geographic targetting is not that accurate in Australia I am getting a lot of search queries from the much broader city (Melbourne) and people are not likely to travel that far for the music lessons, so I need to exclude these broad location searches.
I want to put Melbourne in as a Negative keyword so I can exclude my ads from showing to people who search on Guitar Lessons Melbourne, however I still want my ad to show for people who search on Guitar Lessons South Melbourne or Guitar Lessons Melbourne Southeast.
Can this be done? Or would including Melbourne as a Negative Broad Match also exclude the ad for showing for Melbourne South etc? Do I need to use another Negative Match Type?
To add "melbourne" is not a solution as that will exclude all search queries with melbourne. You need to add specific phrases as negavtive, such as "guitar lessons melbourne city", and you need to add them as phrase matched.
If there are specific search terms that you don't want to be shown on then I would recommend using negative exact match in your situation. So if you include -[Guitar Lessons Melbourne] then your ad will not show for that particular term but will still show for anyone searching Guitar Lessons South Melbourne or Guitar Lessons Melbourne Southeast. You are correct in saying that the negative broad match has the potential of excluding those terms that you do want your ad to appear on.
The picture in this blog post might clarify the functionality of the different negative match types.
ScottyD, AdWords Top Contributor
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Re: Using Negative Keywords to exclude Locations[ Edited ]
October 2012 - last edited October 2012
"still" - are they about to remove that feature?