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User location VS Geographic report

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# 1
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Whenever i pull out geographic or user location report, I have noticed that in case of Geographic report, total number of clicks are slightly less for example 150 clicks compared to campaign report and User location report - Total number of clicks is slightly more say 10 clicks. Looking at the reports i feel location report is proper than Geographic.


Why there is difference in number of clicks and  impressions compare to campaign report?

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Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: User location VS Geographic report

Top Contributor
# 2
Top Contributor



The discrepancy in both the reports is because of the following reason if you read the help center reference:




Hope this helps!