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Use of Search query report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I had read about search query report. User Queries for which your ad appear.

 

My question is if my keywords are already matching those queries than why should i add those queries in my campaign? How this will help me to get more traffic?

 

Thanks in Advance

1 Expert replyverified_user

Re: Use of Search query report

Top Contributor
# 2
Top Contributor
Hi Mary,

Your keywords are matching those queries that is why they are triggering your ads.

But adding them as new keywords gives you some additional benefits.

1. You can specifically bid for those new keywords. Bid high if they are profitable for you. Get higher visibility for those terms.

2. If you add them in a separate ad group, you can write more specific/relevant ad copies for those terms. You can test a more relevant landing page with those new ads. Again this will help you to get maximum benefits out of the new terms.

Find more about search term reports in the link

https://support.google.com/adwords/answer/2472708?hl=en

Hope this helps,

Deepak

Re: Use of Search query report

[ Edited ]
Badged Google Partner
# 3
Badged Google Partner

Mary,

The search terms report can also be used, and effectively to weed out bad queries as Negative Keyword terms that don't "match your intended offer".

If you get impressions for keywords that you are not intending to target, that effects your CTR and ultimately your QS (Quality Score).

If you get Clicks on terms that don't match your intended offer you can add those terms as negative keyword terms to make sure your budget is used effectively.

If all your keyword terms are "Exact Match" then your targeting should be close. but if you are using Broad match or Phrase match, you may see some terms that are not relevant to your objectively and should add those terms to your negative keyword list.

You should also look at your Analytics Search Terms report, as well as the Adwords - Search Terms report - https://support.google.com/adwords/answer/2472708?hl=en

How this will help me to get more traffic?
1)If you are paying for irrelevant clicks, your budget is spent on terms that won't convert, potentially exhausting your budget and not being available for the terms that are relevant.

2) If you are getting impressions on terms that are not relevant to your Ad and offer, then your Click Through Rate (CTR) will decrease, which leads in other combinations to a Potential Lower Quality Score (QS) that can result in lower Ad Rank, and Higher Cost on Bids.

Exclude keywords across campaigns with lists
https://support.google.com/adwords/answer/2453983?hl=en

Add negative keywords to your campaign
https://support.google.com/adwords/answer/2453972?hl=en

Re: Use of Search query report

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Adding to what Info and Eric said, just diligently check what keywords match type are getting you max clicks, it often happens that despite using several keywords and match types you get broad matched to couple of keyword, which is not a good as ideally you should be getting clicks from wide array of keywords. If thats not the case, you need to change/adjust keywords accordingly

Re: Use of Search query report

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Mary,

If all the queries typed by the user matches with your targeted keywords, reasons could be;
All your keywords are already targeted in exact match type, otherwise maximum similarity between search queries & keywords mayn't be possible. To increase traffic, have those keywords in broad/phrase/broad-modifier match type.

But if your keywords are in broad match type and still it triggers for similar queries when referred in the search query report, then you can have them added as exact match type too to drive specific traffic.