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Use of Activity on Competitor Sites

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

From what I understand one of the challenges with remarketing is understanding when the prospect has become a customer.  They could be one of your customers or a customer of your competitor.  Is it possible to use information about a prospect's activity on competitor sites to optimise your remarketing?.  For example if they have visited the sale_confirmation.asp page on your competitor's site this may indicate they have purchased that good or service from your competitor, which would mean the chances of your remarketing activity resulting in a sale will be much lower.  

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Maxime Test (Google Employee)
September 2015

Re: Use of Activity on Competitor Sites

Top Contributor
# 2
Top Contributor

@Andrew L;

Adding a user to a Re-marketing list requires the user  to visit the site, and  a cookie to be stored on the user's machine  with an ID associated with the list. This requires setting  a "tag" on the site html code. Unless you have access to the competitor's site (code) you are not able to add the tag, 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Maxime Test (Google Employee)
September 2015

Re: Use of Activity on Competitor Sites

Top Contributor
# 2
Top Contributor

@Andrew L;

Adding a user to a Re-marketing list requires the user  to visit the site, and  a cookie to be stored on the user's machine  with an ID associated with the list. This requires setting  a "tag" on the site html code. Unless you have access to the competitor's site (code) you are not able to add the tag, 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’