Use of Activity on Competitor Sites
From what I understand one of the challenges with remarketing is understanding when the prospect has become a customer. They could be one of your customers or a customer of your competitor. Is it possible to use information about a prospect's activity on competitor sites to optimise your remarketing?. For example if they have visited the sale_confirmation.asp page on your competitor's site this may indicate they have purchased that good or service from your competitor, which would mean the chances of your remarketing activity resulting in a sale will be much lower.
Re: Use of Activity on Competitor Sites
Adding a user to a Re-marketing list requires the user to visit the site, and a cookie to be stored on the user's machine with an ID associated with the list. This requires setting a "tag" on the site html code. Unless you have access to the competitor's site (code) you are not able to add the tag,
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