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Use of Activity on Competitor Sites

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# 1
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From what I understand one of the challenges with remarketing is understanding when the prospect has become a customer.  They could be one of your customers or a customer of your competitor.  Is it possible to use information about a prospect's activity on competitor sites to optimise your remarketing?.  For example if they have visited the sale_confirmation.asp page on your competitor's site this may indicate they have purchased that good or service from your competitor, which would mean the chances of your remarketing activity resulting in a sale will be much lower.  

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Marked as Best Answer.
Accepted by Maxime Test (Google Employee)
September 2015

Re: Use of Activity on Competitor Sites

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# 2
Top Contributor

@Andrew L;

Adding a user to a Re-marketing list requires the user  to visit the site, and  a cookie to be stored on the user's machine  with an ID associated with the list. This requires setting  a "tag" on the site html code. Unless you have access to the competitor's site (code) you are not able to add the tag, 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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