Use Sitelink Extensions to expand on your ad!
Are you looking to make your ad really stand out? Consider adding Sitelink Extensions! Sitelink extensions help expand upon your ad while also giving users the opportunity to click on the exact service of yours they are looking for. This extension lets you show links to different pages from your website in addition to the main landing page you have set for your ads. These links will show beneath the text of your ads.
Setting up sitelinks comes at no extra charge, you are only charged if someone actually clicks on the sitelinks. The amount you are charged would be the same as if they clicked on the headline of your ad. You can activate the sitelinks when you first create a campaign or from the ad extensions tab in an already created campaign. For more information about the benefits and setting up sitelink extensions, please reference the following AdWords Help Center article:
If you have any additional questions about using Sitelink extensions, I am on this thread and will be happy to answer any questions!