Usage of Modifier on broad search terms
Hello I have an query regarding how modifer works .
Recently I have setup a campaign with keywords :
1) +shoes +at London ,
2) +shoes +nearby +london
3) +shoes in +London
I found in months report that all the keywords got impression and clicks.
But one of my collegue says that "if a modifer is to be used it should be mentioned at all words on a keyword" and he says that the 2nd one only is the correct format.
Does my collegue wordings are correct ? , If so then how I could have clicks and impressions for the wrong mentions of 1 and 3 ?
thanks in advance for your replies.
Re: Usage of Modifier on broad search terms
While Santosh is correct, I would agree with your colleague, if you're going to be using BMM, you're looking for more control over how you're keywords are matching search terms.
By designating terms with the + sign, you're requiring them to be part of the search query. In your example +shoes + london would cover all three examples. I would then use more restrictive match types on longer tail keywords that you can mine from your SQR.
My couple cents
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