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Upper case or lower case in keywords

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆
Does a case difference (lower case v/s upper case) matters in keywords performance? Will there be any difference in QS, CTR or first page bid estimate?
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Upper case or lower case in keywords

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

No, it doesn't matter and has not any effect, Google adwords is not case-sensitive.

  • Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters. For example, you don't need to enter women's hats and Women's Hats as keywords -- just women's hats will cover both.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Upper case or lower case in keywords

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

No, it doesn't matter and has not any effect, Google adwords is not case-sensitive.

  • Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters. For example, you don't need to enter women's hats and Women's Hats as keywords -- just women's hats will cover both.

Re: Upper case or lower case in keywords

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Adding to Ahmed's great answer, if you add any case variation in your account for a existing keyword, then you may notice that Adwords system show higher QS and lower first page bid estimates for that new added keyword but after running it for a considerable period of time they must be same.

My views!

Abhishek

Re: Upper case or lower case in keywords

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Hi Ahmed,

I agree, it doesn't matter, both the keywords work as the same but it effects on your "first page bid", "top page bid", "CPC" etc, because of both the keywords are same and hence both keywords are compete each other. That is the reason there price and stats are changed.

Regards,
Tushar R

Re: Upper case or lower case in keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
yes case sensitive will differ u r ad as per Google policy adtext should not have any capital letters
other wise it will be disapproved

Re: Upper case or lower case in keywords

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
You can actually have capitals, in fact you should capitalize the first letter in each word of your ad text. You just cant capitalize an entire word

Re: Upper case or lower case in keywords

Community Manager
# 7
Community Manager
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