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Unnecessary paid clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do I keep my ad from appearing when someone searches for my business? It seems that is pointless if they are already searching for me specifically.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Unnecessary paid clicks

Top Contributor
# 2
Top Contributor
Hi Forumfitness1,

There have been quite a number of discussions and articles composed regarding brand advertising. There are varying opinions and valid arguments on each side of the idea.

If you indeed do not want ads to show up for a specific search term, you can add that term as a negative keyword to your campaign. Just be careful not to block wanted search queries in the process.

Adding negative keywords to your account:

Another point, if you're actually bidding on your brand/business name, you can pause those keywords too and may accomplish the same.

Let us know if you run into any issues.

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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