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Universal campaign only showing ads on google search

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I created a universal campaign to drive app installs. When i check the reports i see impressions are only on search network. Why is adwords not showing my ads on display network and google play ?

1 Expert replyverified_user

Universal campaign only showing ads on google search

Top Contributor
# 2
Top Contributor

Hello,

 

When did you create the campaign? Typically give your campaign a  minimum of 7 days to perform optimally. Based on that, identify the areas of opportunity and then optimize, tweak the campaign.

 

Find more of the best practices here: https://support.google.com/adwords/answer/6167168

 

Hope this helps!

Pankaj