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Universal App Install - Youtube network

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# 1
Visitor ✭ ✭ ✭

 

 

Hello hello, 

I'm running universal app campaigns in several European countries to drive installs. The CPI went up over the last days quite dramatically (over 50%!). The main network used is YouTube and the campaigns are linked to a tutorial video which recently received a lot dislikes. 

My guess is that both events are connected - CPIs goes up and impressions down due to these dislikes. 

Anyone experienced the same? Any clue on what's happening? 

Thanks for your help!

Alessandro

1 Expert replyverified_user

Universal App Install - Youtube network

Top Contributor
# 2
Top Contributor

Hi Alessandro

we've experienced this and I think you're right. Interest and indeed sentiment are not static on a video. There's millions of reasons a video may be discredited or the author/producer may have developed a bad reputation. That's why it's good to spread campaigns over a wider base. 

 

CPI will vary less if you broaden your targeting a little more. 

Universal App Install - Youtube network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for replying @Dave_Davis. Might be worth to target per language rather than country then. Thanks!