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Unique URL for Each Keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,  is it better to have a unique URL for each of your keywords like this:  .../product/mountain-bike/

..../product/red-bike/

..../product/beach-blue-bike/

 

or is it better for Quality score to set up your url structure like this;

(where multiply similar keywords will share a landing page) 

 

.../product/bike/blue/

.../product/bike/mountain/

..../product/bike/beach/ 

 

 

The arguement is that a unique URL for each keyword is better as you never have to change the Destination URL. It is the fear that if you change your keyword Destination URL you will lose your Quality score.  is this true?

 

I have always believe that changing the Adtext URL will affect the QS of that Adtext, Adgroup, etc. But you can change your KW destination URL anytime.  Is this correct?

 

thanks for your feedback

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Unique URL for Each Keyword

Top Contributor
# 2
Top Contributor

Hi QS-Game,

 

Ok, the destination URL itself has no effect on QS. Your directory structure is not considered when calculating QS.

 

When you change the destination URL at the keyword level, it does not have the effect of deleting and adding a new one like it does with the ad copy. Changing the destination URL at the keyword level should have little or no effect on your QS.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Unique URL for Each Keyword

Top Contributor
# 2
Top Contributor

Hi QS-Game,

 

Ok, the destination URL itself has no effect on QS. Your directory structure is not considered when calculating QS.

 

When you change the destination URL at the keyword level, it does not have the effect of deleting and adding a new one like it does with the ad copy. Changing the destination URL at the keyword level should have little or no effect on your QS.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Unique URL for Each Keyword

Top Contributor
# 3
Top Contributor

Hello QS-Game,

 

In my opinion, Quality Score comprises of many factors which you can find out here.

 

It is the fear that if you change your keyword Destination URL you will lose your Quality score.  is this true?

 

In order to overcome this fear, you need to first check the status of the respective keyword. Now when you do that by hovering mouse over the speech bubble next to your keyword, it will show you something like this:

 

 

 

 

 

 

 

Now as per my screenshot, watch out for Landing page experience. If it is below average for your keyword, then you certainly have to look for optimizing your landing page because in Google's eyes, it is not as relevant as it should be.

 

You can refer to this for more details on landing page experience.

 

Just a thought!

Pankaj

Re: Unique URL for Each Keyword

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

thanks guy. this is very helpful info