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Two different campaigns with same keywords but different destination URL

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello All,

 

Can I use the same keywords to target different destination URL's.

 

Both the destination URL's are with in same domain name.

 

Looking for answers!!!

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
March 2016

Re: Two different campaigns with same keywords but different destination URL

Top Contributor
# 4
Top Contributor
Hi Binesh C,

I'm going to answer this, "yes and no". Certainly you can setup your campaign or ad groups this way. Whether you'll get the results you want is a different story. For the most part, the ads with the highest ad rank will show and others will not. Your keywords may start with the same QS, but that will change over time. In order to get the ads from the lower ad rank groups to show, you'll need to raise those bids. But then the ads that were showing will no longer be showing.

If you want to A/B test 2 different landing pages, and experiment may be a better approach. If you are trying to drive traffic to both pages, using the same keywords in different ad groups isn't going to work.

If you want to send clicks on certain keywords to a different page than the ad destination, you can use keyword-level destinations from within the same ad group. The only restriction is that all destinations in the same ad group must end up at the same top level domain.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Re: Two different campaigns with same keywords but different destination URL

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Yes, Why not. You can use that if it belongs to the same domain.

Robin

Re: Two different campaigns with same keywords but different destination URL

Rising Star
# 3
Rising Star
Hi Binesh C,

Could you elaborate on your objective? Same keywords across campaigns might get them to compete with each other, if the target location is same.

Sumanth
Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
March 2016

Re: Two different campaigns with same keywords but different destination URL

Top Contributor
# 4
Top Contributor
Hi Binesh C,

I'm going to answer this, "yes and no". Certainly you can setup your campaign or ad groups this way. Whether you'll get the results you want is a different story. For the most part, the ads with the highest ad rank will show and others will not. Your keywords may start with the same QS, but that will change over time. In order to get the ads from the lower ad rank groups to show, you'll need to raise those bids. But then the ads that were showing will no longer be showing.

If you want to A/B test 2 different landing pages, and experiment may be a better approach. If you are trying to drive traffic to both pages, using the same keywords in different ad groups isn't going to work.

If you want to send clicks on certain keywords to a different page than the ad destination, you can use keyword-level destinations from within the same ad group. The only restriction is that all destinations in the same ad group must end up at the same top level domain.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords