Trying to understand poor quality?
Some of my keywords have a very bad quality score 3/10 and I can't understand why?
I am running an [exact match] keyword on the search network. My Ad title and Ad copy has the keyword. The langing page is fully optimised for the keyword (it's a content based landing page) Page Title and the content body has the keyword in it a few times. My bid is $5 over the est top page bid.
Does the url depth have anything to do with quality score? The page is 4 folders deep in my site example.com/cat/service/prod_list/prod
Hello again GlenBob;
If you are using a new keyword Google first gives you a QS, based on the average QS of other advertisers, for the "exact match" type of that keyword. This is done until your keyword gains 1000 impressions. (By Google calculations, 1000 impressions are enough to start evaluating your keyword performance based on its performance.)
When we talk "performance " we mainly mean "CTR" -: the higher the CTR - the higher the QS;
So; if you crossed the 1000 impressions, and have QS of 3/10- that means a low CTR. If you haven't reached 1000 impressions - that is ' the QS Google grants to a new keyword for the time being.
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