AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Troubleshot of Search Brand campaign

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi All,

 

how do I investigate the rising costs of my search brand campaign?

 

thanks for helping!

 

floriana

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Troubleshot of Search Brand campaign

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner
Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Troubleshot of Search Brand campaign

Google Employee
# 3
Google Employee

Hey Floriana, 

 

That's a really good questin, and using the auction insights tool could help you find out how you're getting on with your impression share. 

 

I'd also recommend trying out your Search Terms Report to see how people are finding your ads on Google. This report shows the exact terms people typed into Google when they saw your ads and clicked on them. If any of these aren't relevant I'd add them as negative keywords, so they don't trigger your ad again. This can help make sure that only the right people who are interested in your products are the ones clicking on your ads. 

 

Are there any other thoughts from the Community on this one?

 

Hope this helps!

 

A. 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Troubleshot of Search Brand campaign

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner
 
Tom

Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Troubleshot of Search Brand campaign

Google Employee
# 3
Google Employee

Hey Floriana, 

 

That's a really good questin, and using the auction insights tool could help you find out how you're getting on with your impression share. 

 

I'd also recommend trying out your Search Terms Report to see how people are finding your ads on Google. This report shows the exact terms people typed into Google when they saw your ads and clicked on them. If any of these aren't relevant I'd add them as negative keywords, so they don't trigger your ad again. This can help make sure that only the right people who are interested in your products are the ones clicking on your ads. 

 

Are there any other thoughts from the Community on this one?

 

Hope this helps!

 

A. 

Re: Troubleshot of Search Brand campaign

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Thank you guys for the great suggestions.

I know now that I should check the Auction Inisghts tab more often, sometimes I forget about it!

 

None of the actions though showed a clear issue. I m wondering now if that price increase is the result of people searching in the engine instead of typing in the browser?

 

I will let you know if i find out more Smiley Happy