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Tracking the user location in adword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are facing the similar problem like everyone. Our budget is draining too quickly within a certain period of time. can anyone please suggest how to track the user location and how many clicks he doing on our ad link. 

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Accepted by topic author Ponnushankar P
May 2017

Tracking the user location in adword

Top Contributor
# 5
Top Contributor

Google catches a lot of invalid clicks. But, for example, if the same person at the same IP address clicks on your ad once every day, Google won't catch that. It's not Google's job to determine how many times is reasonable for someone to click on your ads, because for some industries there can be many clicks before someone decides to buy.

 

If you suspect click fraud is occurring, $30 and some setting up will let you find our for sure. 

 

 

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Tracking the user location in adword

Top Contributor
# 2
Top Contributor

Hi there,

 

You need a paid, 3rd party tool that records the IP address / location of each click on your ads. They typically cost around $US30/month and some automate the process of banning them from seeing your ads. You need to add some code to your ad URLs and install code on your landing page for it to work. 

 

Just search for "click fraud tool"

 

Be aware that many people will click on your ad more than once if it is the type of product people take time to consider. So being too strict with the rules of who to ban can cost sales. 

Tracking the user location in adword

Top Contributor
# 3
Top Contributor

Hi @Ponnushankar P,

 

Google does not discloses the IP of any particular user. Though, you can get details of clicks and other stats by segmenting the data based on user locations using dimensions tab > view.

You can check for third party tools to get details of users.


Regards
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Tracking the user location in adword

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hello Mr. RobSkelton,

 

Thanks for your clarification. Can i ask one more question. Your suggesting to have third party tool but Google itself saying that they will block the invalid clicks that means the google itself monitoring the fraudulent clicks. Should i consider the accuracy of the google invalid click reports? or still i have to go for third party software for details ip address/user reports?

 

Thanks

Awaiting for your kind reply. 

Marked as Best Answer.
Solution
Accepted by topic author Ponnushankar P
May 2017

Tracking the user location in adword

Top Contributor
# 5
Top Contributor

Google catches a lot of invalid clicks. But, for example, if the same person at the same IP address clicks on your ad once every day, Google won't catch that. It's not Google's job to determine how many times is reasonable for someone to click on your ads, because for some industries there can be many clicks before someone decides to buy.

 

If you suspect click fraud is occurring, $30 and some setting up will let you find our for sure.