AdWords
1.7K members online now
1.7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Tracking keywords to telephone calls?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I have been searching for a solution to the problem of establishing which keywords in an Adwords campaigns are resulting in telephone calls to local businesses. Some other companies seem to provide a solution in the form of dynamically created telephone numbers, but Google does not seem to provide a solution, can you clarify?

 

Thanks

John

1 Expert replyverified_user

Re: Tracking keywords to telephone calls?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi John,

Welcome to the community.

Keywords for every business and campaigns are different, however just go through this feature.

http://www.google.co.in/ads/innovations/ctc.html

https://support.google.com/adwords/answer/3364314?hl=en&rd=1

https://www.en.adwords-community.com/t5/User-Articles/Step-by-step-instructions-on-how-to-set-up-a-c...

hope this helps.

Regards,
Asif

Re: Tracking keywords to telephone calls?

Top Contributor
# 3
Top Contributor
The phone calls you can track are going to be at the ad level through extensions or mobile click to call.

If you have a phone number on the website that is clickable from a mobile device you can setup a mobile click to call conversion goal to pull some data from there.

What you are describing is indeed most effectively done through a third party phone service. There are several good ones out there and the reporting can be as robust as you want based on your needs and how you set things up with the service provider.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'