Tracking Visitors - Which keywords visitors are using to land on our website
Re: Tracking Visitors - Which keywords visitors are using to land on our website
Yes, it is possible to track users based on keyword searches from both organic and paid search results.
Could you be more specific in what you are trying to achieve?
Google AdWords has auto-tagging for its keywords so you can see your PPC traffic showing up in traffic sources within Analytics and you can then view keyword level performance details.
Equally, within the AdWords interface you can view keyword performance by impressions, clicks, CTR, conversions, revenue value, etc... However these metrics are based on the keyword that triggered the search and not neccessarily what the user actually searched. To find this out you have to go on the keywords tab and select the keyword details drop down list.
In this report you can see what users actually searched to the letter. You can then choose whether to optimise for these keywords or add them as negative keywords.
Anyway, if you can give more info I can help you better.