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Tips for national campaign for single local location

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all.  I've run a few local campaigns but now I'm trying to run a national (US) campaign, however the results are for a single local location (local corporate housing/extended stay apartments).


Right now I have my campaign running and for keywords I have:

city ST keyword1
city ST keyword2


and so on, to make sure the City and State get included...but I'm getting almost no impressions.  Is there a more efficient way of doing this?




1 Expert replyverified_user

Re: Tips for national campaign for single local location

Top Contributor
# 2
Top Contributor

Hi Chris, welcome to the Community.  I'm sorry, but I'm not sure I understand what you're trying to do.


Do you want a national Campaign where you want clicks on your Ads to direct people to a page on your website that's relevant to the city and state they're searching on?  So, for example, if I searched for "apartment in houston", your Ad would appear and a click on the Ad would take me to a page showing apartments in Houston?


Regardless of the above, I suspect your problem is that you're asking for too precise a Keyword.  You don't say what match type you're using but I'd guess it's not simple Broad.  

Can you give us some more details and we'll try and help.



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Re: Tips for national campaign for single local location

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Basically I have a small local apartment (one location) and I want to do US advertising so that if anyone search for:

Cleveland TN corporate apartments (as an example search term)

they will find this ad, however the ads are not showing because of low search volume.  I'm using a broad search but all keywords start with Cleveland TN.  I'm wondering if there is a way to get more impressions and hits than what I'm doing, or is it just a matter of finding the right keywords?