Time spent on landing page affect quality score?
Re: Time spent on landing page affect quality score?
This is a very nice question;
Google does not give a clear answer on that. It does say, in a white paper about QS, that the conversion rate on the landing page is important for a successful online campaign. But, it adds that it does not measure it as part of the QS.
My interpretation of that is, that the user's behavior on the landing page is not part of the QS. However, the structure of the landing page, its design, and content all (components) which drive the user toward conversions, are included in calculating QS.
>>"Try using conversion rate as a proxy for good landing page experience. We don’t
use it in our calculation of landing page quality, but it can be a good proxy for you to
measure and optimize against. It’s also something that should matter a whole lot to
your bottom line, so you’re probably keeping a close watch on this already.
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