Tiered Bidding[ Edited ]
August 2014 - last edited August 2014
Good day to you!
I have recently came across a bidding strategy called Tiered Bidding. In fact, I found 2 versions of it.
So far, I find it pretty tedious/time consuming to setup and troublesome to optimise it especially the later version.
I was really puzzled whether should I always maintain the same keywords in each ad group by different match types after a period of time especially when the keywords with broader match type didn't generate any impressions or clicks.
Wondering if anyone has used it before? What's the outcome? Is this the best bidding strategy, if not, what else ?
We actually don't use this strategy, it's far too convoluted. We use something very similar though.
It all really comes down to what works for your account. There's no magic bullet and your workflow depends on a variety of things.
I'd start off a little simpler if you're at an early stage. If you can afford it, stick with phrase match or BMM and move the exact search query into an adgroup (or in our case CAMPAIGN) of it's own. This might not be for everyone though, again, it depends on your workflow and account layout.
Implementing a destructive "strategy" based on on article you read online can be dangerous (not saying there's anything wrong with the strategy or the articles).