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That is NOT a close variant, OK?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Keyword "+roofers +Jacksonville". 

 

Search terms matched:

"acacia roofing Jacksonville"
"patriot roofing Jacksonville"
"wilson roofing Jacksonville"
"crest roofing Jacksonville"
"reaves roofing Jacksonville"
"davis roofing Jacksonville"
"advantage roofing Jacksonville"

"gator city roofing Jacksonville"
"pittman roofing Jacksonville"

 

 

Seriously? How in the world "roofing" is a close variant to "roofers"?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
December 2016

That is NOT a close variant, OK?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

In this Adwords help page for Broad Match Modifiers, it says that: "Close variants include misspellings, singular and plural forms, abbreviations and acronyms, and stemmings (like "floor" and "flooring")." - https://support.google.com/adwords/answer/2497702

 

If you want the word "roofers" instead of "roofing", you should use Exact Match keywords.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2016

That is NOT a close variant, OK?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

In this Adwords help page for Broad Match Modifiers, it says that: "Close variants include misspellings, singular and plural forms, abbreviations and acronyms, and stemmings (like "floor" and "flooring")." - https://support.google.com/adwords/answer/2497702

 

If you want the word "roofers" instead of "roofing", you should use Exact Match keywords.

 

That is NOT a close variant, OK?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

I agree to Dean E. and would also add that if you are targeting searchers for roofers, they might as well look for it using the term "roofing".

That is NOT a close variant, OK?

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

@brower J Yup, you could create separate campaigns for that: one for exact match keywords and one for BMM

That is NOT a close variant, OK?

Top Contributor
# 5
Top Contributor

I agree with Google's matching, in terms of how it has worked it out.


Google will have seen that roofing companies name themselves either something roofers or something roofing. From that point of view, they are interchangeable.