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Testing & Analyzing Ad Copy Performance

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am testing new ads and having trouble figuring out how to accurately measure their performance in order to keep one and remove the other.

Here's my simple question below.

 

1. How do I calculate a "weighted" conversion rate for two different ads that have different (impressions, CTRs, clicks)

 

Thank you very much

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Youssef A
May 2017

Testing & Analyzing Ad Copy Performance

Badged Google Partner
# 2
Badged Google Partner

The best piece I have ever read on the topic came from Brad Geddes years ago. You have to do some real high level analysis, but revenue per impression still seems like the most accurate model.

 

http://certifiedknowledge.org/blog/profit-by-impression-the-real-metric-in-ppc-testing/#

Tom

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Youssef A
May 2017

Testing & Analyzing Ad Copy Performance

Badged Google Partner
# 2
Badged Google Partner

The best piece I have ever read on the topic came from Brad Geddes years ago. You have to do some real high level analysis, but revenue per impression still seems like the most accurate model.

 

http://certifiedknowledge.org/blog/profit-by-impression-the-real-metric-in-ppc-testing/#

Tom