Tech Support Adwords Campaign[ Edited ]
@Re: Tech Support Adwords Campaign
Hi @Hum T,
Impression and click quantities don't necessarily equate to good performance in AdWords, especially when using broad match and / or short-tail keywords. My initial advice would be to analyse your search term report to see what searches are actually triggering your ads. You then need to ask yourself whether these search terms are actually relevant to what you are offering. If they are not, you can consider taking one or more of the following actions:
- Use longer-tail keywords which are more specific to what you're offering on your landing pages.
- Consider using stricter keyword match types to reduce irrelevant traffic.
- Utilise negative keywords to again block irrelevant (and wasteful) traffic.
If you feel that your search term report is looking healthy and relevant though, then let us know so that we can come up with some more ideas for you.
ScottyD, AdWords Top Contributor
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