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Targeting topics in display

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# 1
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Dear all,

 

one of my topics campaign is a disaster. How do I found the problem, and then the solution?

My conversion rate is miserable!

 

Thanks!

 

floriana

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author floriana
September 2015

Re: Targeting topics in display

Top Contributor
# 2
Top Contributor

Hi floriana;

Topics are categorized by Google. You can find yourself targeting sites "outside" your business focus.

If this is the case, I would switch off topics and run the campaign by placements or contextual targeting

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Targeting topics in display

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi, Targeting campaigns by topics is only for branding purposes and for advertisers who want to expand their campaigns.

If you don't get a positive ROI then you should focus on contextual targeting as advised by Moshe.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Targeting topics in display

Top Contributor
# 2
Top Contributor

Hi floriana;

Topics are categorized by Google. You can find yourself targeting sites "outside" your business focus.

If this is the case, I would switch off topics and run the campaign by placements or contextual targeting

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Targeting topics in display

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi, Targeting campaigns by topics is only for branding purposes and for advertisers who want to expand their campaigns.

If you don't get a positive ROI then you should focus on contextual targeting as advised by Moshe.

Re: Targeting topics in display

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Thank you guys! that s already a good answer for me Smiley Happy