Targeting right people
Re: Targeting right people
I'm fairly confident that information can't be used from an AdWords perspective (as it would open a world of problems with privacy issues and advertisers trying to obtain these details) but the list of physical addresses might be useful from an indirect approach.
If you can visualise the clients on a map and then spot a trend I suppose you could make your ads much more focused and specific to them whether it be through regular targeting or remarketing as you mentioned. Perhaps even encourage word of mouth marketing on a local basis via promotions / incentives for existing clients for example?
Other than that I'd be careful with the privacy side of things.
ScottyD, AdWords Top Contributor
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