Targeting optimization – Effect on statistics attribution
I would like to better understand the effect of using the Targeting optimization feature in Display campaigns.
I read the following: https://support.google.com/adwords/answer/190596?hl=en
It says that it works in addition to the targeting you've already set up for your Display Network campaign.
If I sat up 3 placements, 10 keywords and 2 topics on my campaign and turned on the 'Targeting optimization indicator.
Question 1: What the optimizer might do?
Question 2: How the optimizer impact the way the stats are attributed among my criteria?
Re: Targeting optimization – Effect on statistics attribution[ Edited ]
October 2014 - last edited October 2014
My personal opinion: targeting a full featured display campaign is quite complex, and I rather set the targeting methods myself, run periodic reports to analyze the data, (followed by optimization) - rather than let a system do the calculation / optimization.
So, if you are familiar with the display network, my recommendation: set the targeting methods yourself.
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