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Targeting optimization – Effect on statistics attribution

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good afternoon,


I would like to better understand the effect of using the Targeting optimization feature in Display campaigns.


I read the following:


It says that it works in addition to the targeting you've already set up for your Display Network campaign.


If I sat up 3 placements, 10 keywords and 2 topics on my campaign and turned on the 'Targeting optimization indicator.

Question 1: What the optimizer might do?


Question 2: How the optimizer  impact the way the stats are attributed among my criteria?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Chantal F
September 2015

Re: Targeting optimization – Effect on statistics attribution

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi there;

My personal opinion: targeting  a full featured display campaign is quite complex, and I rather set the targeting methods myself, run periodic reports to analyze the data, (followed by optimization) -  rather than let a system do the calculation / optimization.

So, if you are familiar with the display network, my recommendationset the targeting methods yourself.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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