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Targeting expats

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# 1
Follower ✭ ✭ ✭

Dear all,

What s the best way to find expat of a country and target them?

 

What if I need my ads to reach the Russian population in the US?

 

Should I use my Russian campaign and only use US as geographic setting?

 

 

Thanks for helping!

 

floriana

1 Expert replyverified_user

Re: Targeting expats

Top Contributor Alumni
# 2
Top Contributor Alumni

HI

This is a tricky question and there can be many probable answers. Here is what I would do.

1. Create a diffrent expat campaign for display

2. Keep the geo location as US or any other country you want to target

3. Then publish the campaign of keywords and content which russians are interested in (I dont know what that is but I did this for Indians in US and I targetted indian premier league related content) 

I am guessing you want to create this for display for search i guess it will be lot easier as your KWs will remain same related to your product for almost all geo locations

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog
Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Targeting expats

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Dear Floriana

 

A few ideas: 

1. Find websites visited mostly by russians (or more specifically: russian expatriates) in the US and add them to a specific display-network campaign with "US only" as geo setting

2. Target any (!) website in russian (use keywords in russian for that) but let the geo setting be "US only" 

3. Use russian keyword for search-advertising but "US only" as geo setting (if you wanna target the russian expat population more specifically, add keywords like "rent house in US" or "russian food" - but in russian of course : )

 

 

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Language Targeting

Top Contributor
# 4
Top Contributor

hello floriana;

We have an article on that on the wiki section:

AdWords Language Targeting


 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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