AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.9K members online now
2.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Targeting by Topics vs Placements

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have a problem and I need a help. 

I want to post campaign from my country but in the English language for tourist all over Europe and I put the location in a campaign with several countries in Europe with English interface but I also want to put campaign for tourist how are already in my country to come and visit me. So, the problem is I'm not sure how to do that, should I make two campaign but in that case, I ll be rival itself for certain keywords and make a higher price for cpc. 

Thanks in advance

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

Targeting by Topics vs Placements

Top Contributor
# 4
Top Contributor

Search network only accepts Keywords not Topics and Placements.

It seems you must be creating a search with Display Select campaign type.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Targeting by Topics vs Placements

Top Contributor
# 2
Top Contributor

Based on your topic; I understand this is a display campaign. 

If this is a display campaign  - they will not be competing, you could set 2 campaigns.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Targeting by Topics vs Placements

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

No, it is Search Network only.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

Targeting by Topics vs Placements

Top Contributor
# 4
Top Contributor

Search network only accepts Keywords not Topics and Placements.

It seems you must be creating a search with Display Select campaign type.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Targeting by Topics vs Placements

Badged Google Partner
# 5
Badged Google Partner

Yes two campaigns (if you want to), no each campaign will not "rival" the other.

Tom