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Targeting a large radius and excluding a smaller radius

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does anyone know how to target one large radius (i.e. 100 miles) and exclude a smaller radius (i.e. 50 miles)? I ask because I'm working on advertising for a week long event in San Diego that attracts people worldwide. However, the farther you get from San Diego, the less likely people are going to come because of the expense. So, I'd like to put less money into those farther away.

 

Ergo, if I spend $2 on average (they're on Google Grants) for people within 50 miles of San Diego, I'd like to spend $1.50 on those within 150 miles but not those within 50 miles. Or am I just overthinking this?

 

Thanks

 

Ed

1 Expert replyverified_user

Targeting a large radius and excluding a smaller radius

Rising Star
# 2
Rising Star

Ed,

 

You are overthinking this. Bid $2 on everything, there is no point in bidding less unless you are already actually spending all of your budget on more valuable traffic.