We represent several lines of furniture. We want to let customers know we sell these manufacturer's furniture, however even though my quality score is between 8-10 and my bid is high, google does not display my ad or anyone's ad for that matter. My adword campaign is set up to only display my ad when someone types in a exact match. How do I get google to display my?
Re: Targeting Manufacturer
Check whether your exact match keyword is searchable by the users or not.
Always prefer short tail keywords while using exact match to avoid its status as low search volume.
You can use the phrase match or modified broad and check if it has the search volume now.
Also if want want to use the furniture brands within the current ads, the best option is using structured snippet ad extensions.(if you are bidding for top positions)
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