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Target and Bid & Bid Only- Remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

May I know how Target and Bid & Bid works on Remarketing Search Campaign? Is there anyone can explain and provide examples with simpler way? 

 

If we choose bid only for remarketing campaign (search), can it works? Many people tried bid only but it does not working at all.

Is it must targeting on Target & Bid to get the remarketing search campaign to run?

 

Please advise. Thank you very much.

2 Expert replyverified_user

Re: Target and Bid & Bid Only- Remarketing

Top Contributor
# 2
Top Contributor
Hello;
Bid only can be used only if you add another targeting method in addition to remarketing
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Target and Bid & Bid Only- Remarketing

Top Contributor
# 3
Top Contributor
Bid Only option will showing the ads if any of the targeting method (selected by you) matches while target and bid option will make the ads eligible to show if all the targeting methods matches.
Simply "Bid only" works as [OR] between your targeting methods
And "Target and Bid" works as [AND].

For RLSA,
Bid only is best suited if your are using remarketing with the same keywords of any adgroup where either the keywords of that adgroup or the remarketing list will trigger the ads.

Whereas Target and Bid is best siuted if you have created a separate adgroup with different more generic keywords so that ads can trigger if the remarketing audiences searches for something similar(with other search term) again.
Better to use tailored bid(bid adjustment) and more engaging ads(with more discounts and offers) with RLSA.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’