AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Target CPA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



Yesterday I set a target CPA for $1.7 but today CPA is around $2.2...

Is that because the target CPA is calculated for the last 30 days?





1 Expert replyverified_user

Re: Target CPA

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Nir,

Target CPA and Max CPA are 2 different settings. As your settings are target CPA it is more than reasonable to assume that the CPA will be around or near to this figure.

You are simply telling AdWords that you would like the CPA to be $1.7, you are not telling the system that $1.7 is the most you want to pay.

There are other factors involved such as history and such, read more here:

hope this helps

Re: Target CPA

Top Contributor
# 3
Top Contributor
Hi Nir,

If you have enabled the Target CPA in your campaigns recently, So your Actual CPA would be fluctuate for some days. As Target CPA would works based on the Past campaigns performance, and if your target CPA is below the recommended Target CPA, you will see the discrepancy in actual CPA.

Please follow below article, where i have tried to cover the best practices of Target CPA:-
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’