Target CPA vs Actual amount
Re: Target CPA vs Actual amount[ Edited ]
April 2014 - last edited April 2014
If you set a ‘target CPA’ means your average CPA should be a lot closer to the CPA bid that you inserted. It can be cheaper then 10$ but i dont think that will be a big difference between amounts.
Hope this helps!
Re: Target CPA vs Actual amount
If you set target CPA bidding, then it will be the average amount that Adwords system try to get for all the conversions. Some conversion can be of $20 and some conversions can be of $5 only, Adwords system will try to average the overall CPA as per your bid amount.
One more point. setting a target CPA bid of $10 doesn't mean that CPA will not go above this amount, there are certain factors which effect the CPA like competition, landing pages etc.
Read about CPA bidding on the link below: