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Switching to New ETA Ad Creative : Reset Quality Score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm going to replace my 3 standard text ads that have a high 30% CTR on my brand keywords with 3 new ETA text ads.  What can i expect to happen to my Quality Score and CTR when i make this change?  Any tips or suggestions to lowering the risk of this change?

 

- Mike

1 Expert replyverified_user

Switching to New ETA Ad Creative : Reset Quality Score?

Top Contributor
# 2
Top Contributor

@Mike M

QS is a keyword  performance metric. You are editing the ads. As usual, the system will start running the ads and will show the better performing one.
CTR of keywords is  not affected.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Switching to New ETA Ad Creative : Reset Quality Score?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

HI Mike,

 

Since you are editing and rewriting new ad text, Quality Score will be recalculated and CTR can go down/up/same depending upon what's new thing you are going to write on text ads.

 

Regards,

Manish

Switching to New ETA Ad Creative : Reset Quality Score?

Top Contributor
# 4
Top Contributor

I disagree with @Manish Chahar;

Past CTR is not  recalculated / rest.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Switching to New ETA Ad Creative : Reset Quality Score?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

Hi Moshe,

 

CTR will be calculated based on new ad text created, CTR is based on how user click on ur ad text, with new ad text user might not click on your ad text, thus difference in CTR would be there.

 

Regards,

Manish

Switching to New ETA Ad Creative : Reset Quality Score?

Top Contributor
# 6
Top Contributor

Hi @Manish Chahar;

Note: The user's question was about  the effect  on historic QS, not about future CTR calculation.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Switching to New ETA Ad Creative : Reset Quality Score?

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆

Hi Moshe,

 

User just asking about effect, so just described him changes he can see .

 

Regards,

Manish