Sum of keyword clicks bigger than search terms clicks[ Edited ]
October 2016 - last edited October 2016
I was analysing my Search campaign (which are "search only" campaigns) and I realised the sum of clicks of all keywords is equal to the sum of clicks of all campaigns, ad groups or even ads. However, the sum of clicks of search terms is lower than the previous sums. Does anyone know why?
Sum of keyword clicks bigger than search terms clicks
Likely just a reporting latency issue. When a campaign is started, search terms do not start to report consistently for the first few days. So if this was a new campaign, i would expect to see a lower number for search term clicks.