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Sum of keyword clicks bigger than search terms clicks

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was analysing my Search campaign (which are "search only" campaigns) and I realised the sum of clicks of all keywords is equal to the sum of clicks of all campaigns, ad groups or even ads. However, the sum of clicks of search terms is lower than the previous sums. Does anyone know why?

Sum of keyword clicks bigger than search terms clicks

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Likely just a reporting latency issue. When a campaign is started, search terms do not start to report consistently for the first few days.  So if this was a new campaign, i would expect to see a lower number for search term clicks. 

 

Sum of keyword clicks bigger than search terms clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Steve.

 

Thank you for your reply. Unfortunately, I analysed last month of December, so the data is already 3 weeks old.

 

Re: Sum of keyword clicks bigger than search terms clicks

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Ricardo,

 

Google doesn't always show you all of the search terms, did you make sure to take into account this row at the bottom?

Search Terms.png

Re: Sum of keyword clicks bigger than search terms clicks

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Yes, I am just taking into account the total: 

 

01.png02.png