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Suddenly Drop my ROI in September 1st week

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# 1
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I am managing my Ad-word account from last 1 year. There was going all well and ROI was good and Increasing month by month. Although the traffic is same but my ROI suddenly decreased in month of September. I did not change anything.

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Accepted by topic author Rambabu Mahawar
September 2015

Re: Suddenly Drop my ROI in September 1st week

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# 2
Top Contributor
Hi Rambabu.
These things happen. Your ROI is never going to stay the same forever. If it was, I'd build some nice easy businesses that got a 1% ROI each month, set them, forget them and build 100 more.

This isn't the way business works. There's ebbs and flows, theres seasonal fluctuations. Someone new might be competing with you offering a better deal. The product you sell might not be popular any more. There's a thousand other things that could cause this and unfortunately, that's something we can't tell you. It's YOUR business, you know it best.

Try looking at your competition and see what they're doing. You might get some ideas.